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Motion-V Subaru plan, re-branding

5 years is the time that Fuji Heavy Industries (Subaru for friends) seeks to give a total makeover to the brand, thanks to Motion Plan-V, which mainly arise placing on the market three new models and a vehicle hybrid by 2016.

Subaru sales have increased in some markets but this has not been sufficient due to short-brand portfolio will soon come to thicken through sport created in conjunction with Toyota (Toyota Concept FT-86).

With a basic philosophy of 'Customers first', which also incorporates the 'Confidence in Motion (Confidence in Motion) "as one of the main axes, the five challenges for the next 5 years are:

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July 9, 2011 at 09:47 Previous Next

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